Sarah Haskins is a goddess. I know it's cheating to make what's supposed to be my first critical post a love letter to Haskins' Target: Women, but winners always cheat, or whatever the expression is.
Target Women's been getting some buzz lately, and for good reason. It's a smart, snarky and hilarious take on not only how women are marketed to in commercial media, but how women and men are portrayed in these commercials, written by and starring Sarah Haskins.
The great thing about Sarah Haskins is that she's just the right balance of mildly amused and seriously concerned, which is what makes the episodes so ingenious. If she were a bit too flippant about the whole thing her message would get lost in a sort of apathetic 'We're all screwed, who cares?' thing that's unfortunately been done by women (and men) I otherwise love. Comedy that takes a stab at social commentary should definitely be amused and amusing, but it needs a bit of bite if anyone's going to swallow the message. (You're welcome for the awkward extended metaphor.) Haskins brings the funny but she also brings the eye-roll. And she does it without making me want to hang myself. I kind of want to be her.
Just look at this magical send-up of Broadview Security's advertisements.
And I thought I was safe from WASPy guy I met at my cousin's party for five seconds.
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